Saturday, December 26, 2009

iPod Unit Shipments Revisited

I'm raising my estimate of iPod unit shipments in Apple's 1st fiscal quarter to 23 million units. The rationale for the estimate increase is strong sales of both the iPod touch and the iPod nano. The iPod nano's video capabilities and its attractive price starting at $149  are winners this holiday season. The iPod touch continues to be a popular product and sales this quarter should be robust.

The estimate of 23 million units sold is just slightly ahead of last year's results. But it's in an environment in which most analysts see a doubling (or more) of global iPhone sales versus the prior year period. 

Apple will report record revenue and earnings this quarter from strong Mac sales including the recently refreshed iMac, seasonal iPod sales and the continuing global rollout of the Apple iPhone. 

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