In the first half of Apple’s current fiscal year, revenue rose 5.22% to $103.24 billion dollars. This is the first time Apple’s revenue surpassed $100 billion in a six-month period and is emblematic of the fact the company’s operations are truly global in scope.
According to the company’s SEC filings, Apple manages its business on a geographic basis. The chart below illustrates the company’s regional revenue mix in the first six months of the fiscal year.
For the six-month period ended March 29, 2014, nearly 56% of reported revenue was sourced from the company’s traditional strongholds in North America and Europe. Combined, Greater China and Japan delivered 26.19% of reported revenue versus 22.57% of revenue sourced from Europe alone. Currently, the United States and China are the only two countries that deliver 10% or more of Apple’s revenue. Japan is quickly closing the gap and may soon gain entry to this exclusive group of nations.
Apple’s Revenue Growth Rates By Region
The graph below illustrates the rates of growth in each of the company’s regional segments in the first half of the current fiscal year.
In the six-month period, Greater China delivered revenue growth at a 20.54% rate followed by Japan with a 17.59% growth rate. Europe lagged the aggregate growth rate of 5.22% with a 4.57% revenue growth performance and revenue in the Americas region was virtually static with a 0.04% revenue growth rate. In fact, year-over-year in the Americas region, revenue rose by only $15 million.