Saturday, September 27, 2014

Apple Looks East, Looks West For Growth

Over the past few years much of Apple’s revenue growth has been fueled by the expansion of the number of iPhone carriers outside the Untied States. In the first nine months of the current fiscal year, Apple’s revenue moved higher by 5.42% to $140.672 billion. During this time, revenue in Apple’s Americas region rose by only 0.38% to $48.985 billion while revenue rose in the Greater China region by 22.27% to $24.068 billion and in Japan by 13.38% to $11.475 billion. 

The chart below details Apple’s regional revenue mix for the first nine months of the fiscal year that ends on Saturday, September 27th.
During this nine-month period, Greater China and Japan combined to deliver just over 25% of reported revenue while the Americas region represented just over one-third of Apple’s revenue total. 
The graph below illustrates Apple’s revenue growth rates by region over this nine-month period. While Europe’s 5.07% revenue growth was close to the aggregate revenue growth rate of 5.42%, the Rest of Asia Pacific region had a negative revenue growth in the period. Apple’s Retail revenue segment, separate from the revenue activity in the regions in which the stores are located, delivered a 3.64% rate of growth. 
No matter the four-quarter slide in net income that ended in the December quarter (FQ1 2014), Apple has continued to deliver year-over-year revenue growth. The chart below illustrates Apple’s revenue on a quarterly basis, segmented by region, since FQ1 2011.