Apple Unit Sales

The objective of the Posts At Eventide web presence is to benefit readers seeking to understand Apple's financial performance and to serve as a repository of information and analysis for other independent AAPL analysts preparing quarterly estimates and share price forecasts.

As a service to my fellow AAPL analysts and readers of my published work, I'm posting Apple's quarterly unit sales results for the company's three major device lines from the beginning of FY2009 through the first quarter of FY2014. The numbers are posted for easy reference and without narrative or analysis.

Robert Paul Leitao

Apple Unit Sales Growth Rates


Macintosh Unit Sales




Unit Sales
Mac
Sequential
YOY


FQ1 ’09
2,524
-3.33%
8.84%


FQ2 ’09
2,216
-12.20%
-3.19%


FQ3 ’09
2,603
17.46%
4.29%


FQ4 ’09
3,053
17.29%
16.93%


FQ1 ’10
3,362
10.12%
33.20%


FQ2 '10
2,943
-12.46%
32.81%


FQ3 ’10
3,472
17.97%
33.38%


FQ4 '10
3,885
11.90%
27.25%


FQ1 ’11
4,134
6.41%
22.96%


FQ2 ’11
3,760
-9.05%
27.76%


FQ3 ’11
3,947
4.97%
13.68%


FQ4 ’11
4,894
23.99%
25.97%


FQ1 '12
5,198
6.21%
25.74%


FQ2 ’12
4,017
-22.72%
6.84%


FQ3 ’12
4,020
0.07%
1.85%


FQ4 ’12
4,923
22.46%
0.59%


FQ1 ’13
4,061
-17.51%
-21.87%


FQ2 ’13
3,952
-2.68%
-1.62%


FQ3 ’13
3,754
-5.01%
-6.62%


FQ4 ‘13
4,574
21.84%
-7.09%


FQ1 ‘14
4,837
5.75%
19.11%


Unit Sales
Mac
YOY


FY2009
10,396
7.01%


FY2010
13,662
31.42%


FY2011
16,735
22.49%


FY2012
18,158
8.50%


FY2013
16,341
-10.01%


iPhone Unit Sales




Unit Sales
iPhone
Sequential
YOY


FQ1 ’09
4,363
-36.69%
88.47%


FQ2 ’09
3,793
-13.06%
122.72%


FQ3 ’09
5,208
37.31%
626.36%


FQ4 ’09
7,367
41.46%
6.89%


FQ1 ’10
8,737
18.60%
100.25%


FQ2 '10
8,752
0.17%
130.74%


FQ3 ’10
8,398
-4.04%
61.25%


FQ4 '10
14,102
67.92%
91.42%


FQ1 ’11
16,235
15.13%
85.82%


FQ2 '11
18,647
14.86%
113.06%


FQ3 ’11
20,338
9.07%
142.18%


FQ4 ’11
17,073
-16.05%
21.07%


FQ1 '12
37,044
116.97%
128.17%


FQ2 ’12
35,064
-5.34%
88.04%


FQ3 ’12
26,028
-25.77%
27.98%


FQ4 ’12
26,910
3.39%
57.62%


FQ1 ’13
47,789
77.59%
29.01%


FQ2 ’13
37,430
-21.68%
6.75%


FQ3 ’13
31,241
-16.53%
20.03%


FQ4 ‘13
33,797
8.18%
25.59%


FQ1 ‘14
51,025
50.97%
6.77%


Unit Sales
iPhone
YOY


FY2009
20,731
78.30%


FY2010
39,989
92.89%


FY2011
72,293
80.78%


FY2012
125,046
72.97%


FY2013
150,257
20.16%

iPad Unit Sales





Unit Sales
iPad
Sequential
YOY


FQ3 ’10
3,270
-
-


FQ4 '10
4,188
28.07%
-


FQ1 '11
7,331
75.05%
-


FQ2 '11
4,694
-35.97%
-


FQ3 ’11
9,246
96.97%
182.75%


FQ4 ’11
11,123
20.30%
165.59%


FQ1 '12
15,434
38.76%
110.53%


FQ2 ’12
11,798
-23.56%
151.34%


FQ3 ’12
17,042
44.45%
84.32%


FQ4 ’12
14,036
-17.64%
26.19%


FQ1 ’13
22,860
62.87%
48.11%


FQ2 ’13
19,477
-14.80%
65.09%


FQ3 ’13
14,617
-24.95%
-14.23%


FQ4 ‘13
14,079
-3.68%
0.31%


FQ1 ‘14
26,035
84.92%
13.89%


Unit Sales
iPad
YOY


FY2009
0
-


FY2010
7,458
-


FY2011
32,394
334.35%


FY2012
58,310
80.00%


FY2013
71,033
21.82%