The objective of the Posts At Eventide web presence is to benefit readers seeking to understand Apple's financial performance and to serve as a repository of information and analysis for other independent AAPL analysts preparing quarterly estimates and share price forecasts.
As a service to my fellow AAPL analysts and readers of my published work, I'm posting Apple's quarterly unit sales results for the company's four major product lines from the beginning of FY 2009 through the second quarter of FY 2013. The numbers are posted for easy reference and without narrative or analysis.
Robert Paul Leitao
Macintosh Unit Sales
|
|
|
Unit Sales
|
Mac
|
Sequential
|
YOY
|
|
|
|
FQ1 ’09
|
2,524
|
-3.33%
|
8.84%
|
|
|
|
FQ2 ’09
|
2,216
|
-12.20%
|
-3.19%
|
|
|
|
FQ3 ’09
|
2,603
|
17.46%
|
4.29%
|
|
|
|
FQ4 ’09
|
3,053
|
17.29%
|
16.93%
|
|
|
|
FQ1 ’10
|
3,362
|
10.12%
|
33.20%
|
|
|
|
FQ2 '10
|
2,943
|
-12.46%
|
32.81%
|
|
|
|
FQ3 ’10
|
3,472
|
17.97%
|
33.38%
|
|
|
|
FQ4 '10
|
3,885
|
11.90%
|
27.25%
|
|
|
|
FQ1 ’11
|
4,134
|
6.41%
|
22.96%
|
|
|
|
FQ2 ’11
|
3,760
|
-9.05%
|
27.76%
|
|
|
|
FQ3 ’11
|
3,947
|
4.97%
|
13.68%
|
|
|
|
FQ4 ’11
|
4,894
|
23.99%
|
25.97%
|
|
|
|
FQ1 '12
|
5,198
|
6.21%
|
25.74%
|
|
|
|
FQ2 ’12
|
4,017
|
-22.72%
|
6.84%
|
|
|
|
FQ3 ’12
|
4,020
|
0.07%
|
1.85%
|
|
|
|
FQ4 ’12
|
4,923
|
22.46%
|
0.59%
|
|
|
|
FQ1 ’13
|
4,061
|
-17.51%
|
-21.87%
|
|
|
|
FQ2 ’13
|
3,952
|
-2.68%
|
-1.62%
|
Unit Sales
|
Mac
|
YOY
|
||
FY2009
|
10,396
|
7.01%
|
||
FY2010
|
13,662
|
31.42%
|
||
FY2011
|
16,735
|
22.49%
|
||
FY2012
|
18,158
|
8.50%
|
iPhone Unit Sales
|
|
|
Unit Sales
|
iPhone
|
Sequential
|
YOY
|
|
|
|
FQ1 ’09
|
4,363
|
-36.69%
|
88.47%
|
|
|
|
FQ2 ’09
|
3,793
|
-13.06%
|
122.72%
|
|
|
|
FQ3 ’09
|
5,208
|
37.31%
|
626.36%
|
|
|
|
FQ4 ’09
|
7,367
|
41.46%
|
6.89%
|
|
|
|
FQ1 ’10
|
8,737
|
18.60%
|
100.25%
|
|
|
|
FQ2 '10
|
8,752
|
0.17%
|
130.74%
|
|
|
|
FQ3 ’10
|
8,398
|
-4.04%
|
61.25%
|
|
|
|
FQ4 '10
|
14,102
|
67.92%
|
91.42%
|
|
|
|
FQ1 ’11
|
16,235
|
15.13%
|
85.82%
|
|
|
|
FQ2 '11
|
18,647
|
14.86%
|
113.06%
|
|
|
|
FQ3 ’11
|
20,338
|
9.07%
|
142.18%
|
|
|
|
FQ4 ’11
|
17,073
|
-16.05%
|
21.07%
|
|
|
|
FQ1 '12
|
37,044
|
116.97%
|
128.17%
|
|
|
|
FQ2 ’12
|
35,064
|
-5.34%
|
88.04%
|
|
|
|
FQ3 ’12
|
26,028
|
-25.77%
|
27.98%
|
|
|
|
FQ4 ’12
|
26,910
|
3.39%
|
57.62%
|
|
|
|
FQ1 ’13
|
47,789
|
77.59%
|
29.01%
|
|
|
|
FQ2 ’13
|
37,430
|
-21.68%
|
6.75%
|
Unit Sales
|
iPhone
|
YOY
|
||
FY2009
|
20,731
|
78.30%
|
||
FY2010
|
39,989
|
92.89%
|
||
FY2011
|
72,293
|
80.78%
|
||
FY2012
|
125,046
|
72.97%
|
|
|
|
Unit Sales
|
iPod
|
Sequential
|
YOY
|
|
|
|
FQ1 ’09
|
22,727
|
105.64%
|
2.74%
|
|
|
|
FQ2 ’09
|
11,013
|
-51.54%
|
3.47%
|
|
|
|
FQ3 ’09
|
10,215
|
-7.25%
|
-7.23%
|
|
|
|
FQ4 ’09
|
10,177
|
-0.37%
|
-7.92%
|
|
|
|
FQ1 ’10
|
20,970
|
106.05%
|
-7.73%
|
|
|
|
FQ2 '10
|
10,885
|
-48.09%
|
-1.16%
|
|
|
|
FQ3 ’10
|
9,406
|
-13.59%
|
-7.92%
|
|
|
|
FQ4 '10
|
9,051
|
-3.77%
|
-11.06%
|
|
|
|
FQ1 '11
|
19,446
|
114.85%
|
-7.27%
|
|
|
|
FQ2 '11
|
9,017
|
-53.63%
|
-17.16%
|
|
|
|
FQ3 ’11
|
7,535
|
-16.44%
|
-19.89%
|
|
|
|
FQ4 ’11
|
6,602
|
-12.38%
|
-27.06%
|
|
|
|
FQ1 '12
|
15,397
|
133.22%
|
-20.82%
|
|
|
|
FQ2 ’12
|
7,673
|
-50.17%
|
-14.91%
|
|
|
|
FQ3 ’12
|
6,751
|
-12.02%
|
-10.40%
|
|
|
|
FQ4 ’12
|
5,344
|
-20.84%
|
-19.05%
|
|
|
|
FQ1 ’13
|
12,679
|
137.26%
|
-17.65%
|
|
|
|
FQ2 ’13
|
5,633
|
-55.57%
|
-26.59%
|
Unit Sales
|
iPod
|
YOY
| ||
FY2009
|
54,132
|
-1.27%
| ||
FY2010
|
50,312
|
-7.06%
| ||
FY2011
|
42,600
|
-15.33%
| ||
FY2012
|
35,165
|
-17.45%
|
iPad Unit Sales
|
|
|
Unit Sales
|
iPad
|
Sequential
|
YOY
|
|
|
|
FQ3 ’10
|
3,270
|
-
|
-
|
|
|
|
FQ4 '10
|
4,188
|
28.07%
|
-
|
|
|
|
FQ1 '11
|
7,331
|
75.05%
|
-
|
|
|
|
FQ2 '11
|
4,694
|
-35.97%
|
-
|
|
|
|
FQ3 ’11
|
9,246
|
96.97%
|
182.75%
|
|
|
|
FQ4 ’11
|
11,123
|
20.30%
|
165.59%
|
|
|
|
FQ1 '12
|
15,434
|
38.76%
|
110.53%
|
|
|
|
FQ2 ’12
|
11,798
|
-23.56%
|
151.34%
|
|
|
|
FQ3 ’12
|
17,042
|
44.45%
|
84.32%
|
|
|
|
FQ4 ’12
|
14,036
|
-17.64%
|
26.19%
|
|
|
|
FQ1 ’13
|
22,860
|
62.87%
|
48.11%
|
|
|
|
FQ2 ’13
|
19,477
|
-14.80%
|
65.09%
|
Unit Sales
|
iPad
|
YOY
|
||
FY2009
|
0
|
-
|
||
FY2010
|
7,458
|
-
|
||
FY2011
|
32,394
|
334.35%
|
||
FY2012
|
58,310
|
80.00%
|
