Apple Unit Sales

As a service to my fellow Apple analysts and readers of my published work, I'm posting Apple's quarterly unit sales results for the company's major device lines from the beginning of FY2009 through the third quarter of FY2014. The numbers are posted for easy reference and without narrative or analysis. Unit sales information is in thousands. Revenue information is in millions.

Robert Paul Leitao



Unit Sales
Mac
Sequential
YOY


FQ1 ’09
2,524
-3.33%
8.84%


FQ2 ’09
2,216
-12.20%
-3.19%


FQ3 ’09
2,603
17.46%
4.29%


FQ4 ’09
3,053
17.29%
16.93%


FQ1 ’10
3,362
10.12%
33.20%


FQ2 '10
2,943
-12.46%
32.81%


FQ3 ’10
3,472
17.97%
33.38%


FQ4 '10
3,885
11.90%
27.25%


FQ1 ’11
4,134
6.41%
22.96%


FQ2 ’11
3,760
-9.05%
27.76%


FQ3 ’11
3,947
4.97%
13.68%


FQ4 ’11
4,894
23.99%
25.97%


FQ1 '12
5,198
6.21%
25.74%


FQ2 ’12
4,017
-22.72%
6.84%


FQ3 ’12
4,020
0.07%
1.85%


FQ4 ’12
4,923
22.46%
0.59%


FQ1 ’13
4,061
-17.51%
-21.87%


FQ2 ’13
3,952
-2.68%
-1.62%


FQ3 ’13
3,754
-5.01%
-6.62%


FQ4 ‘13
4,574
21.84%
-7.09%


FQ1 ‘14
4,837
5.75%
19.11%


FQ2 ‘14
4,136
-14.49%
4.66%


FQ3 '14
4,413
6.70%
17.55%








Unit Sales
iPhone
Sequential
YOY


FQ1 ’09
4,363
-36.69%
88.47%


FQ2 ’09
3,793
-13.06%
122.72%


FQ3 ’09
5,208
37.31%
626.36%


FQ4 ’09
7,367
41.46%
6.89%


FQ1 ’10
8,737
18.60%
100.25%


FQ2 '10
8,752
0.17%
130.74%


FQ3 ’10
8,398
-4.04%
61.25%


FQ4 '10
14,102
67.92%
91.42%


FQ1 ’11
16,235
15.13%
85.82%


FQ2 '11
18,647
14.86%
113.06%


FQ3 ’11
20,338
9.07%
142.18%


FQ4 ’11
17,073
-16.05%
21.07%


FQ1 '12
37,044
116.97%
128.17%


FQ2 ’12
35,064
-5.34%
88.04%


FQ3 ’12
26,028
-25.77%
27.98%


FQ4 ’12
26,910
3.39%
57.62%


FQ1 ’13
47,789
77.59%
29.01%


FQ2 ’13
37,430
-21.68%
6.75%


FQ3 ’13
31,241
-16.53%
20.03%


FQ4 ‘13
33,797
8.18%
25.59%


FQ1 ‘14
51,025
50.97%
6.77%


FQ2 ‘14
43,719
-14.32%
16.80%


FQ3 '14
35,203
-19.48%
12.68%














Unit Sales
iPod
Sequential
YOY


FQ1 ’09
22,727
105.64%
2.74%


FQ2 ’09
11,013
-51.54%
3.47%


FQ3 ’09
10,215
-7.25%
-7.23%


FQ4 ’09
10,177
-0.37%
-7.92%


FQ1 ’10
20,970
106.05%
-7.73%


FQ2 '10
10,885
-48.09%
-1.16%


FQ3 ’10
9,406
-13.59%
-7.92%


FQ4 '10
9,051
-3.77%
-11.06%


FQ1 '11
19,446
114.85%
-7.27%


FQ2 '11
9,017
-53.63%
-17.16%


FQ3 ’11
7,535
-16.44%
-19.89%


FQ4 ’11
6,602
-12.38%
-27.06%


FQ1 '12
15,397
133.22%
-20.82%


FQ2 ’12
7,673
-50.17%
-14.91%


FQ3 ’12
6,751
-12.02%
-10.40%


FQ4 ’12
5,344
-20.84%
-19.05%


FQ1 ’13
12,679
137.26%
-17.65%


FQ2 ’13
5,633
-55.57%
-26.59%


FQ3 ’13
4,569
-18.89%
-32.32%


FQ4 ‘13
3,498
-23.44%
-34.54%


FQ1 ‘14
6,049
72.93%
-52.29%


FQ2 ‘14
2,761
-54.36%
-50.99%


FQ3 '14
2,926
5.98%
-35.96%














Unit Sales
iPad
Sequential
YOY


FQ3 ’10
3,270
-
-


FQ4 '10
4,188
28.07%
-


FQ1 '11
7,331
75.05%
-


FQ2 '11
4,694
-35.97%
-


FQ3 ’11
9,246
96.97%
182.75%


FQ4 ’11
11,123
20.30%
165.59%


FQ1 '12
15,434
38.76%
110.53%


FQ2 ’12
11,798
-23.56%
151.34%


FQ3 ’12
17,042
44.45%
84.32%


FQ4 ’12
14,036
-17.64%
26.19%


FQ1 ’13
22,860
62.87%
48.11%


FQ2 ’13
19,477
-14.80%
65.09%


FQ3 ’13
14,617
-24.95%
-14.23%


FQ4 ‘13
14,079
-3.68%
0.31%


FQ1 ‘14
26,035
84.92%
13.89%


FQ2 ‘14
16,350
-37.20%
-16.05%


FQ3 '14
13,276
-18.80%
-9.17%








Unit Sales
Mac
YOY



FY2009
10,396
7.01%



FY2010
13,662
31.42%



FY2011
16,735
22.49%



FY2012
18,158
8.50%



FY2013
16,341
-10.01%









Unit Sales
iPhone
YOY



FY2009
20,731
78.30%



FY2010
39,989
92.89%



FY2011
72,293
80.78%



FY2012
125,046
72.97%



FY2013
150,257
20.16%









Unit Sales
iPad
YOY



FY2009
0
-



FY2010
7,458
-



FY2011
32,394
334.35%



FY2012
58,310
80.00%



FY2013
71,033
21.82%









Unit Sales
iPod
YOY



FY2009
54,132
-1.27%



FY2010
50,312
-7.06%



FY2011
42,600
-15.33%



FY2012
35,165
-17.45%



FY2013
26,379
-24.99%


YOY Growth
iPhone
iPad
Mac
iPod

FQ1 ’11
85.82%
-
22.96%
-7.27%

FQ2 '11
113.06%
-
27.76%
-17.16%

FQ3 ’11
142.18%
182.75%
13.68%
-19.89%

FQ4 ’11
21.07%
165.59%
25.97%
-27.06%

FQ1 '12
128.17%
110.53%
25.74%
-20.82%

FQ2 ’12
88.04%
151.34%
6.84%
-14.91%

FQ3 ’12
27.98%
84.32%
1.85%
-10.40%

FQ4 ’12
57.62%
26.19%
0.59%
-19.05%

FQ1 ’13
29.01%
48.11%
-21.87%
-17.65%

FQ2 ’13
6.75%
65.09%
-1.62%
-26.59%

FQ3 ’13
20.03%
-14.23%
-6.62%
-32.32%

FQ4 ‘13
25.59%
0.31%
-7.09%
-34.54%

FQ1 ‘14
6.77%
13.89%
19.11%
-52.29%

FQ2 ‘14
16.80%
-16.05%
4.66%
-50.99%

FQ3 '14
12.68%
-9.17%
17.55%
-35.96%










YOY Growth
YOY Growth

Revenue
iTunes
Accessories
iTunes
Accessories

FQ1 ’11
2,147
1,130



FQ2 '11
2,384
1,021



FQ3 ’11
2,338
1,098



FQ4 ’11
2,504
1,225



FQ1 '12
3,020
1,468
40.66%
29.91%

FQ2 ’12
3,171
1,195
33.01%
17.04%

FQ3 ’12
3,203
1,227
37.00%
11.75%

FQ4 ’12
3,496
1,255
39.62%
2.45%

FQ1 ’13
3,687
1,829
22.09%
24.59%

FQ2 ’13
4,114
1,379
29.74%
15.40%

FQ3 ’13
3,990
1,179
24.57%
-3.91%

FQ4 ‘13
4,260
1,319
21.85%
5.10%

FQ1 ‘14
4,397
1,863
19.26%
1.86%

FQ2 ‘14
4,573
1,419
11.16%
2.90%

FQ3 '14
4,485
1,325
12.41%
12.38%







ASPs
iPhone
iPad
Mac
iPod

FQ1 ’11
631
596
1,313
176

FQ2 '11
646
561
1,323
177

FQ3 ’11
644
606
1,293
176

FQ4 ’11
621
590
1,282
167

FQ1 '12
647
568
1,269
164

FQ2 ’12
635
531
1,263
157

FQ3 ’12
608
515
1,227
157

FQ4 ’12
619
508
1,344
153

FQ1 ’13
642
467
1,359
169

FQ2 ’13
613
449
1,378
171

FQ3 ’13
581
436
1,303
160

FQ4 ‘13
577
439
1,230
164

FQ1 ‘14
637
440
1,322
161

FQ2 ‘14
596
465
1,334
167

FQ3 '14
561
444
1,255
151